Monday, September 10, 2007

2007 VMA's

Last night I was going to watch the MTV VMA's but after only half an hour I just had to turn it off and watch Family Guy re-run's on Fox. My wife pointed out to me that normally they hype the VMA's like crazy but this year they didn't and I can see why. The whole show looks like it was put together by some college interns and run by the TV broadcasting club of some po-dunk university out in the middle of no-where.

They were using some weird 80's theme that had a female speak and spell voice going through all the nominee's and it was really hard to understand. They also showed clips of each video in small little boxes to make some sort of collage which didn't really work either. I was only able to really watch the first main performance that started off the award show and then they continued to show snippets of other performances that were taking place at "parties" in other locations of the Palm's Hotel and Casino in Las Vegas. Truly an interesting format if you're there live to enjoy it, but for those of us watching on TV it kinda sucked. I also think the cue cards were un-readable to the announcers because everyone I saw in that half hour kept on fudging what they were supposed to say. How embarrassing!

If I were the head of MTV I'd probably end up firing the whole crew that worked on the VMA's this year and maybe light a fire under my creative team for coming up with an absolutely craptacular show. Oh and just because you make new awards, doesn't mean that anyone really cares. Stick with the tried and true, thats what made people want to watch the show in the first place. OK, rant done......... for now.............

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